Digital marketing and social media marketing
Written by Bhawana Sharma

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Digital Marketing and Social Media Marketing are Both Separate Marketing but what are the differences between digital marketing and social media marketing? The short answer is that digital marketing is a tree term for SEO, email marketing, content marketing, social media marketing, and more. Social media is one of the many channels that create a digital marketing campaign. The terms “digital marketing” and “social media marketing” are often used interchangeably, even by people working in these industries. Some may even believe that they are engaging in digital advertising through social media.

However, if you are doing “DM” you are actually using a few digital marketing methods. For example, your business can create a digital marketing strategy that includes SEO, email marketing, website marketing, video marketing, content marketing, Analytics & social media. If you only work on one channel (such as social media), you would generally not claim to have an existing digital marketing campaign. Marketing often reflects the use of a few online marketing channels. ex- SEO, SEM, etc.

Digital Marketing vs Social Media Marketing

Digital Marketing

DM is called digital marketing also online marketing. Digital marketing is creating awareness about the product using digital channels. Promoting brands to connect with customers using the internet and others forms of digital communication is the use of the internet mobile devices, social media, search engines, and other channels to reach consumers. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or through a smartphone app.

DM Consists of Many Channels


  1. Website Marketing.
  2. Pay Per Click.
  3. Content Marketing.
  4. Email Marketing.
  5. Social Media Marketing.
  6. Search Engine.
  7. Affiliate Marketing.
  8. Video Marketing.
  9. SMS Messaging.

Marketing has changed more in the past 10 years than it had in launching us out of the  TV spots and print ads and into the age of websites, online video, social media, and Google. Consumers today are connected to mobile phones adults now spend upwards of 6 hours per day consuming digital media, and that doesn’t count those whose jobs are internet-dependent.

DM should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you be able to realize your business and company’s growth potential.

Social Media Marketing

Social media marketing (SMM) is a form of Internet marketing that utilizes Social Networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

In social media marketing, social media platforms and websites are used to promote products or services to increase their brand awareness. to do more things. Social media does all this, social media is not the same as creating pages on social media sites.

Social media marketing platforms including some famous platforms: YouTube, Instagram, Snapchat, Facebook, Linkedin In, Twitter, Pinterest, WhatsApp.

Working in social media marketing


  1. Working with social media platforms means doing advertisements
  2. Choose social media marketing goals that align with business objectives. Set S.M.A.R.T. …
  3. Learn everything you can about your audience. …
  4. Know your competition. …
  5. Do a social media audit. …
  6. Set up accounts and improve profiles. …
  7. Find inspiration. …
  8. Create a social media content calendar. …
  9. Evaluate and adjust your strategy. …

In Social Media Marketing a Good Career

Social media marketing jobs are one of the fastest-growing opportunities and that’s because social media marketing is a growing industry. Marketers said that social media is very important or somewhat important to their overall marketing strategy.

The Difference Between DM and SMM

DM aims to reach people both online and offline both use digital marketing whereas social media marketing is online and social media has different platforms called youtube, Facebook, Instagram, Linkedin, Twitter…

Many people equate Digital and social media marketing with the same they believe that live on different social media platforms. Social media are on the plate form such as Facebook Instagram Twitter LinkedIn, Instagram, etc. But it’s just a part.

DM is a Tree with a lot of Branches. This is a Tree that includes

All types of Marketing activities that a brand performs Digitally, both online and offline, to promote its services. Social Media Marketing, on the other hand, is one of the channels of Digital Media Marketing. This includes marketing on Social Media platforms such as Facebook, Instagram, Twitter, etc.

DM may use a variety of channels such as mobile advertisements, TV, online advertising, SMS, etc. while Social Media Marketing may focus on one or more than one Social Media channel such as Twitter, Facebook, YouTube, etc.

Social Media Marketing depends on getting your campaign run and it depends on your success. This means that you can get connected with your customers and that you post posts for your connected customers, Facebook, Instagram, etc. You can post every festival post for your customers, keeping the regular posts related to their work is part of social media.

For Online Marketing, you can use different advertisements to promote your services.

Such as doing an advertisement on TV and doing it on the Internet and making an advertisement etc.

Job Opportunities In DM

There is a wide range of digital marketing jobs variety of career options. The DM career field encompasses many niche jobs.

  1. Video production.
  2. Audio production.
  3. Interactive technology (such as AI)
  4. Mobile marketing.
  5. Search engine optimization (SEO)
  6. Search engine marketing (SEM)
  7. Social media marketing.
  8. Social media optimization.
  9. E-commerce.
  10. Email marketing.
  11. Online Content Developer
  12. Social Media Marketing
  13. Search Engine Optimization Specialist
  14. Business Analytics Specialist
  15. Brand Management
  16. Mobile Marketing Specialist
  17. Web Designer
  18. Professional Blogger
  19. Search Expert
  20. Email Marketer

About the author

Bhawana Sharma


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