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Digital Marketing Terms and Definitions

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Digital marketing terms and definitions

TOP 30 Digital Marketing Terms

Digital marketing terms & Definitions help to understand Digital marketing in an easy way. It is also called online marketing, product promotion to connect with potential customers using the Internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. There are many digital marketing strategies that are useful to understand digital marketing.

TOP 30 Digital marketing terms & Definitions

Digital marketers like to throw words around. Some of them may not mean anything to you right now, but that doesn’t mean they don’t mean anything at all. Here are some digital marketing strategies and definitions to help you understand digital advertising comprehension.

Glossary of Digital Marketing Terms

We know that there are endless limitations and phrases in the growing field of digital marketing. It can be very difficult trying to understand them all.

Here is a glossary of digital marketing terms.



SERPs: Search Engine Results-

Search Results Pages are those that appear when you complete a search on search engines such as Google, Bing, and Yahoo!. We can calculate according to their relevance to the search query and appear as a single linked subject with associated captions (or Meta description). There are usually several SERPs for each search, but most searchers will change their keyword phrase and search again before clicking on the second page. That’s why it’s so important to use SEO with your digital marketing strategy.


SEO: Search Engine Performance-


SEO stands for “search engine optimization.” Simply put, it means the process of improving your site to increase its visibility in relevant searches. The better your pages look at search results, the more likely you are to get attention and attract potential and potential buyers for your business. It is a practice to increase both the quality and quantity of website traffic, as well as the exposure of your product, with free search engine results (also known as “organic”).


CR: Conversion rate-


Campaign Conversion Rate The percentage of people who clicked on an ad and completed the action/purchase/conversion. For example, if one person buys after an ad has been clicked 100 times, that will provide a conversion rate of 1%.

CRM: Customer Relationship Management-

CRM stands for Customer Relationship Management which is a software solution that brings performance to help businesses organize and access customer data. It provides organizational infrastructure, notes, and metrics that help individual organizers to easily communicate with a variety of departments, from marketing to transformation to customer service, all in one integrated system. Every user connected to the organizational network can gain easy access to client data whenever needed. CRM has therefore changed the way you communicate with customers through unparalleled communication

AR: -Augmented reality-

Augmented reality (AR) is an advanced version of the real world that is available through the use of digital visual aids, sound, or other technological implements. It is a growing trend among companies involved in the use of laptops and business programs in particular


B2B: Business to Business-

Business-to-Business – “B2B” – refers to trading between two businesses rather than trading between a business and an individual buyer. What is done at the wholesale level is usually business-to-business while those at the sales level are more likely to be a buyer and a buyer (B2C).

B2C: Business to Consumer-

The term B2C applies to any business transaction in which the consumer directly acquires goods or services. Examples are retail outlets, restaurants, and doctor’s offices. It usually refers to commercial businesses, which use online platforms to connect their products with consumers.

PPC: Pay By Clicking Alternative-


Pay-per-click (PPC) is an advertising model that allows advertisers to place ads on the ad platform and pay the forum manager when their ad is clicked.

CLV: Customer Life Value-

The value of customer life is a key metric for understanding your customers. The more accurate, predict the value your relationship with the customer can bring to your business.


SEM: Search Engine Marketing / Search Marketing –

SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. In the past, search engine marketing was a term used to describe both optimizing (SEO) and paid search. But now, it almost always refers only to paid search advertising.


CMS: Content Management System-

Content Management System (CMS) is a program that helps you create and manage a website using a user-friendly interface that does not require direct work with code.


CPC: Cost per click

Cost per click (CPC) is a digital marketing metric that measures the amount of money paid per click in a pay per click (PPC) marketing campaign. Paid ads are a key driver of the growth of many online businesses, making it important to monitor costs per click and maintain a healthy ROI.


CPM: Cost per Thousand (Cost per Thousand)-

Cost per Thousand (CPM), also known as Cost Per Mille. CPM is typically used in campaigns that are designed to be seen by thousands of thousands of people.. If a website publisher charges $ 2.00 CPM, that means the advertiser has to pay $ 2.00 for every 1,000 impressions of his or her ad.

Other names: Cost per Mille, Cost in Thousands


CPA: Costs per Acquisition

The cost per transaction, or CPA – sometimes called the cost per acquisition. It is a metric that measures how much your business pays to get conversions.


AI: Artificial Intelligence-

Artificial Intelligence has long been seen as a concept of high technology, the future but, the fact is, it exists now and plays an important role in the development of our technology. AI is the term we give for computer learning. It refers to any intelligent machine that can operate and react as a human being. For example, Google Assistant, Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana.


CRO: Conversion Rate-

Conversion rate optimization is the process of improving marketing following a framework to increase the percentage of visitors who complete a website policy. Transformation analysis analyzes the behavior of visitors and focuses on encouraging a particular segment of the market to engage in a certain way with certain marketing factors.


CTA: Call to Action-

Call to Action (CTA) is a marketing term that refers to the next step a marketer wants his or her audience to take. The CTA can have direct links to sales. For example, it may instruct the reader to click the purchase button to complete the sale, or it may simply move the audience forward to become a buyer of the company’s goods or services.


CTR: Click Rate-

Click-through, or CTR, is a digital marketing metric that measures the total exposure ratio in search and display advertising, email marketing, and other websites. CTR can show effective copy, metadata (titles and descriptions), and email subject lines.

You can get CTR using this figure:

Percent CTR = ((clicks / appear) x 100)


CX: Customer Experience-

Customer Experience (CX) focuses on how a business interacts with its customers everywhere in its shopping journey – from marketing to sales to customer service and everywhere in between. For the most part, the total amount of all customer contacts your product has.

GA: Google Analytics-

Google Analytics is an online platform that gives website owners the ability to track and analyze their marketing and SEO efforts all in one place. Available to anyone with a Google Account, and there are both paid and free types of software. So this how-to google analytics is an important term In Digital marketing terms & Definitions.

HTML: Hypertext Marketing Language-

Hypertext means machine-readable text and Markup means editing in a specific format. HTML Represents “Hypertext Marketing Language.” HTML is the language used to create web pages. “Hypertext” means links that can have an HTML page.

HTTP: Hypertext Transfer Protocol on the web-

Hypertext Transfer Protocol (HTTP) is the basis of the World Wide Web. HTTP (Hypertext Transfer Protocol) is a way to send and display files. Examples are (text, vivid images, audio, video, and other multimedia files) to the Internet. HTTP Proxy is a high-performance filter. Standard HTTP flow includes the client machine requesting a server, and send a reply message.


IP: Internet Protocol-

Here, IP stands for Internet law. It’s a protocol defined in the TCP / IP model that is used to send packets from source to destination. The main function of IP is to deliver packets from source to destination based on the IP addresses found in the packet headers. IP defines a packet structure that hides the data to be delivered and a communication system that includes a data label with source and destination information.


CPV: Cost per View-

Cost-per-view (CPV) is a recent payment model in Online Marketing, Social Media Marketing, and Video Marketing. The basic idea of ​​each view is that the user interacts with the advertising media. The seller pays for visually appealing contacts by requesting advertising on the publisher platform.


SSL: Layer of Secure Sockets-

Secure Sockets Layer (SSL) is a Netscape protocol established for encrypted a link between a web server and a browser. SSL is a state-of-the-art organization that transmits private information securely over the Internet by encryption. Many websites use it to protect their customers’ online transactions.


ROI: Return to Investment-

The return on investment, or ROI, represents the financial gain gained from a particular business investment. In other words, it measures what you return compared to what you enter.

To find your ROI, you can use the following formula:

ROI = (Profit – Cost) / Cost


USP: Unique Sales Proposal-

A unique sales platform (USP), also called a unique marketing proposal. It is the core of what makes your product or service better than its competitors. Communicating with your USP clearly is one of the keys to getting potential customers to convert to your site.


UI: User interface-

The user interface refers to whatever the internet user is in contact with. For example, website design, online application features, or platform navigation. A good UI will undoubtedly improve the user’s UX (see below).


UGC: User-generated content-

User-generated content or any other type of content created and published by a free app (e.g. Followers). Describes the work of consumers who promote a product, product or service, through photos, video, social media, blogs, testimonials, and more, without having to apply or apply to the business they are promoting.


UX: User experience-

The User Experience refers to the overall user interaction with your website, from where it comes to your site to where it comes from. A site with a good UX shows that the owner understands consumers and their needs by providing seamless site navigation to make it easier to find the information they are looking for.

Apart from these 30 terms, there are many Digital marketing terms & definitions which help to learn Digital marketing in an easy way.

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Jitendra Sharma


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